SOAP FEVER(2026)
Directed by Inka Achté
Production: Liisa Karpo & Marianne Mäkelä/napafilms oy (Finland)
Feature Documentary (78 mins)
During a devastating financial crisis in the 90s, the American soap opera The Bold and the Beautiful became an unlikely source of comfort for the Finnish nation. More than a million Finns escaped daily into its world of glamour and romance, embracing the show with remarkable devotion. When a local celebrity manager started bringing the actors to Finland, the craze hit next level: malls, ferries and stadiums transformed into scenes of collective excitement. Director Inka Achté explores this national phenomenon through archival footage, interviews, and fantasy sequences, revealing how shared stories offered hope, connection, and joy during economic hardship.